Archive for the 'Air: Communication' Category

Package Update: You Only Fail When You Quit

Tuesday, December 6th, 2011

Anyone who has every created or even bought a consumer product knows the power of the package.  Some would go so far as to say that the package matters more than the ingredients. I have even heard it said that it is a matter of life or death for the product. Finding the right package and having a compelling design is no small thing when a potential customer has 43 seconds to decide what they will take home.

I have spent the last several months working to perfect our love oil packaging, which has always lived in cobalt blue glass bottles. Our leap to a sleek aluminum bottle with a sexy little pump top is at once a simple, minimalist,  and beautifully improved  delivery system. I tested this bottle in a variety of intimate positions and was heartened to find it wouldn’t spill even if the little pump top got lost in the sheets. We were making a quantum leap from the orifice reducers and slippery disc caps that fitted in glass.

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Listening is Loving

Friday, July 1st, 2011

Last week I was stood up on my weekly radio show by Violet Blue,  a well-known sex educator and author.  This was the second time she no-showed, except this time there was no warning- just no guest right when the show was about to begin.  I switched gears quickly, although a bit awkwardly at the start.  It was the first time I have ever done a whole hour of talking to myself,  but I was surprised at  how fast the time flew by as I traveled through the elements that make love work.

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