According to a recent Advertising Age article, either improved marketing or “recession sex” is to thank for this year’s dramatic increase in sexual-enhancement device sales.
“The recession hasn’t taken any edge off the sexual-accessories trade and may well have helped: Data show that such things as his-and-hers lubricants and mass-market sexual-enhancement devices are producing fireworks in supermarket and drug-store aisles,” writes Advertising Age’s Jack Neff.
He goes on to quote Information Resources, Inc., a leading provider of enterprise market information solutions and services, saying that the first-quarter sales of personal lubricants jumped a significant 32%. Add to that the 74% increase over last year in the “sexual-enhancement devices” categories in stores, and it’s worth figuring out just what factors are spurring this market’s growth.
What do you think?
Have your sexual accessory purchases increased with the recessed economy? Sex is a great relaxation aid – is it valued enough for this positive benefit that the overall market is seeing a positive growth? Or could it be that marketing and advertising is becoming more mainstream and thus reaching a larger audience? Or are companies finally “getting” the consumer and offering more appealing advertising, utilizing customer testimonials, and creating engaging social media tactics?
We would love to hear your views! Leave a comment below.