Package Update: You Only Fail When You Quit
Tuesday, December 6th, 2011
Anyone who has every created or even bought a consumer product knows the power of the package. Some would go so far as to say that the package matters more than the ingredients. I have even heard it said that it is a matter of life or death for the product. Finding the right package and having a compelling design is no small thing when a potential customer has 43 seconds to decide what they will take home.
I have spent the last several months working to perfect our love oil packaging, which has always lived in cobalt blue glass bottles. Our leap to a sleek aluminum bottle with a sexy little pump top is at once a simple, minimalist, and beautifully improved delivery system. I tested this bottle in a variety of intimate positions and was heartened to find it wouldn’t spill even if the little pump top got lost in the sheets. We were making a quantum leap from the orifice reducers and slippery disc caps that fitted in glass.
