Ashley Madison founder, Noel Biderman once told me that the biggest day of his year is the day after Valentines day. More women sign up to cheat on their marriages on this day than any other, which is no small thing coming from a guy whose website generates $25K every hour of every average day. The Valentines effect is so potent and inspires so many break ups because the holiday shines a light of authentic, genuine connection that makes our disappointment and frustration in our lovers inescapable. Mind you, those feelings are often percolating for months, or even years, but it is not uncommon for cultural celebrations of love (Christmas and Mother’s Day are not far behind) to clarify and maybe even exaggerate what is broken between us. Many might argue that the Hallmarked and arguably unrealistic expectations for a single day to capture what needs to be done all the time doesn’t help. But the truth is that we all long for a gesture- a perfect gift or carefully penned card to heal the rifts that live between us; for all the many ways our acts of love go unappreciated, unrecognized or worse still unreciprocated day after day.