Tomorrow starts my tenth Natural Products Expo West show, and yesterday, as I was setting up my booth space I was overcome with both the sweet memories of the decade past and the recognition of the vast shift that has happened to this industry. I started out with many of the best-known national brands in their early stages. We had parties on rebuilt buses and caroused late into the night, sharing inspiring stories of product discoveries, marketing mistakes and miraculous sales opportunities. Brands then were individuals with a passion. Those days are mostly gone as venture capital and corporate takeovers have remolded the landscape and feel of the natural products space. Maybe it is because I am a late bloomer and am just now prepared to take the bold steps of capitalizing Good Clean Love that I am so keenly aware of this shift, or maybe it is the immensity of this expo circus that left me reeling. Whatever it was, I found myself in tears, lost to my sense of accomplishment and direction, coming up short to everything around me.